38th Wirz cocktail on the subject of rituals took place
The traditional Wirz Cocktail took place for the 38th time last night. About 300 guests from the communications and business sectors accepted the Wirz Group’s invitation to attend the panel discussion.
The traditional Wirz Cocktail took place yesterday evening for the 38th time. Around 300 guests from the worlds of communication and business accepted the Wirz Group's invitation to a panel discussion entitled "Rituals and their significance for marketing". Individual and universal rituals were discussed by Karin Frick, Head of Research at GDI, Dr. Christian R. Gisi, who manages the traditional jewelry house Bucherer, Urs Riedener, CEO of Emmi Switzerland, and Pastor Dr. Christoph Sigrist, who preaches at the Grossmünster church in Zurich. Patrizia Laeri from Swiss television moderated the panel discussion.
Urs Riedener, Dr. Christoph Sigrist, Patrizia Laeri, Karin Frick, Dr. Christian R. Gisi, Geri Aebi (Chairman of the Wirz Group Executive Board).
