Campaigning: New campaign for pension fund association ASIP
The Swiss pension fund association Asip has commissioned Business Campaigning Switzerland with a social media campaign. The aim is to raise awareness of the website Mit-uns-fuer-uns.ch, which was launched in 2009, and to use social media platforms for dialog with the public.
In 2009, Asip launched the "with us - for us" initiative, which has set itself the task of explaining the Swiss pension fund system to the general public in a comprehensible way. The current continuation of the initiative is all the more important given that many misunderstandings and misinformation were spread in connection with the vote on the conversion rate on March 7, according to a press release issued on Monday. The campaign uses the new social media application "seReive", which the agency developed as a joint venture with Kiwi Custom as a partner. The application makes it possible to edit a large number of accounts, pages and groups in social networks.
The campaign on...
> Facebook
> Twitter
"with us - for us": films on YouTube
> Youtube.com/user/mitUnsFuerUns
