Walker ensures a professional appearance for the SP

The advertising agency Walker is entering the political arena. As the first Swiss agency to rank among the top 50 most creative agencies worldwide, Walker has now secured its first political consulting contract. The Social Democratic Party (SP) has joined Amnesty International, Bernina, and the Kein & Aber publishing house as a new client of the advertising agency.

The advertising agency Walker is entering politics. As the first Swiss agency in the top 50 of the world's most creative agencies, Walker now has a political consultancy assignment for the first time. Amnesty International, Bernina and the Kein & Aber publishing house have now been joined by the SP as clients of the advertising agency. The Social Democrats are planning a new, uniform and professional image after last year's elections. That is why the SP has now engaged the firm of Pius Walker, advertising man of the year, according to its General Secretary Thomas Christen in an interview with Sonntag. Walker's collaboration with President Levrat and his team is scheduled to last until after the 2011 National Council and Council of States elections.
Walker is ranked 39th in the Gunn Index. With the poster series "It's not happening here, but now" for Amnesty International, the agency won a number of awards, including the 2008 Golden Cup for best publication for the Fleurop annual report. The agency has not yet advised any political parties, says Pius Walker in an interview with Sonntag. What particularly appeals to him about this assignment is the great creative potential.

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