Codama for New Sound Studio: new homepage anything but new
The Zurich-based advertising agency Codama has created a new website for New Sound Studio. The site is designed to convey the «authentic vintage character» of the mixing console and the studio space.
Zurich-based advertising agency Codama has created a new website for New Sound Studio. This is intended to convey the "quaint vintage character" of the mixing desk as well as the studio's premises, writes the agency in a press release on Monday. The main focus is on raw, authentic-looking studio photographs, which were set up full-screen as the background of the individual pages. The text boxes with information about the studio offer disappear as soon as the cursor enters the menu area, leaving the view of the studio interior free. Thus, despite current Flash technology, the website does not give the impression of a state-of-the-art sound lab.
The New Sound Studio, which has been producing rock and metal music since the 1980s, is anything but new, contrary to its name. The new acquisition that prompted studio owner and producer Tommy Vetterli to revamp the studio's logo and website is not new either: The analog console is already 30 years old and corresponds to the new trend back to unadulterated, warm sound quality through analog recording technology.
The New Sound Studio, which has been producing rock and metal music since the 1980s, is anything but new, contrary to its name. The new acquisition that prompted studio owner and producer Tommy Vetterli to revamp the studio's logo and website is not new either: The analog console is already 30 years old and corresponds to the new trend back to unadulterated, warm sound quality through analog recording technology.
Responsible at New Sound Studio: Tommy Vetterli (studio owner and producer). Responsible at Codama: Christoph Dubach and Marc Rinderknecht (design and programming), Benny Goldstein (logo design / CI), Oliver Nanzig (photography), Nina Treml (text),
