UBS wants to improve its image with a large-scale campaign
UBS is launching a nationwide image campaign designed to strengthen its customers' trust. The marketing campaign begins on Wednesday and will run for one to three months.
UBS launches a Switzerland-wide image campaign to strengthen the trust of its clients. The marketing offensive will be launched exactly one day before the Annual General Meeting. According to Cash, the series of advertisements consists of full-page advertisements featuring satisfied UBS clients who are promoting the financial institution with testimonials. The advertising campaign will not show UBS logos or advertise services or products, Head of Communications Michael Willi told Cash. The advertising campaign to promote trust starts on Wednesday and will run for one to three months.
