GEMI: Negative result for all media - Internet continues to grow
The Goldbach Index shows a negative result for October regarding the advertising volume tracked by Media Focus across all media. However, as in previous months, the Internet continued to grow.
The Goldbach Index shows a negative result in October for the advertising pressure recorded by Media Focus for all media. However, as in previous months, the Internet was able to make further gains. The "all media" item fell by two index points to 193, while electronic media lost a total of 4 index points to 432. TV recorded a loss of 7 index points to 454.
As expected, the Internet was a bright spot in October with substantial growth of 13 index points to 333. Teletext also joined the upward trend with 3 index points to 149. Another point collector is the radio medium with an increase of 3 index points to 247.
The index initiated by Goldbach Media for advertising pressure in the overall market and electronic media is based 100% on the Media Focus data collected and published monthly. It should be noted that the monthly seasonality is filtered out of the time series in a two-stage process. The 13 previous months are shown in the short-term analysis.
As expected, the Internet was a bright spot in October with substantial growth of 13 index points to 333. Teletext also joined the upward trend with 3 index points to 149. Another point collector is the radio medium with an increase of 3 index points to 247.
The index initiated by Goldbach Media for advertising pressure in the overall market and electronic media is based 100% on the Media Focus data collected and published monthly. It should be noted that the monthly seasonality is filtered out of the time series in a two-stage process. The 13 previous months are shown in the short-term analysis.
