Switzerland-Austria 3:1
The Epica Awards have been presented in Paris. Three Swiss agencies scored highly.
Journalists from the European trade press gathered in Paris last week to judge 4945 entries from 51 countries for the Epica Awards 2008. The highest number of entries came from Germany (1230), Sweden (589), France (491) and England (358). The Swiss creatives came in 9th place with 122 entries, just ahead of Russia. Switzerland also made a good showing in the judging. Three agencies can look forward to an Epica Award. Advico Young & Rubicam was honored in the Print category for its Rowen musical instruments. In the same category, Saatchi & Saatchi Simko made it with the "Hounds" subjects for Otrivin. A third award went to Ruf Lanz for their engineering recruitment idea on behalf of McKinsey & Company.
By way of comparison, the Austrian agencies, which submitted 102 entries, only slightly fewer than the Swiss, had to make do with just one award.
In addition to the Epica in nine categories, there are also five Epica d`or in Paris. Three of these went to Great Britain. DDB London won the coveted Gold Award in two categories: the TV Grand Prix went to the Volkswagen Polo spot with the singing dog, which had already won Silver in Cannes. In addition, DDB London won the Grand Prix Press with an ambiguous campaign for Marmite snacks: you either love them or hate them, depending on your perspective. The third British winner was Lowe London for John Lewis in the Outdoor category with the "Shadows" campaign, in which numerous consumer products draw the silhouette of the respective target audience on the wall.
The interactive Epica d`or went to the Swedish agency Great Works for Absolute Vodka. TBWA Germany received the Grand Prix in the Integrated Campaigns category for the same client.
It was striking for Werbewoche editor-in-chief Pierre C. Meier, who represented Werbewoche and thus Switzerland among the 29 jurors in Paris, that equally exotic and amusing commercials from more exotic countries such as Egypt were able to surprise the jury. A "rather special joke" is the trend in the Scandinavian countries. England has lost some of its legendary humor, but the French were as charmingly playful as usual. Germany's advertising is more rational.
Andreas Panzeri
By way of comparison, the Austrian agencies, which submitted 102 entries, only slightly fewer than the Swiss, had to make do with just one award.
In addition to the Epica in nine categories, there are also five Epica d`or in Paris. Three of these went to Great Britain. DDB London won the coveted Gold Award in two categories: the TV Grand Prix went to the Volkswagen Polo spot with the singing dog, which had already won Silver in Cannes. In addition, DDB London won the Grand Prix Press with an ambiguous campaign for Marmite snacks: you either love them or hate them, depending on your perspective. The third British winner was Lowe London for John Lewis in the Outdoor category with the "Shadows" campaign, in which numerous consumer products draw the silhouette of the respective target audience on the wall.
The interactive Epica d`or went to the Swedish agency Great Works for Absolute Vodka. TBWA Germany received the Grand Prix in the Integrated Campaigns category for the same client.
It was striking for Werbewoche editor-in-chief Pierre C. Meier, who represented Werbewoche and thus Switzerland among the 29 jurors in Paris, that equally exotic and amusing commercials from more exotic countries such as Egypt were able to surprise the jury. A "rather special joke" is the trend in the Scandinavian countries. England has lost some of its legendary humor, but the French were as charmingly playful as usual. Germany's advertising is more rational.
Andreas Panzeri
Advico Young & Rubicam: Rowen.
Ruf Lanz: McKinsey & Company.
Saatchi & Saatchi Simko: Otrivin.
