SFLB designs luxury restaurants from waste containers
SFLB has launched an advertising campaign for Bread for All and Fastenopfer to raise awareness of food waste. Various waste containers in Zurich and the surrounding area have been transformed into restaurants. The containers are intended to draw attention to the fact that the wasted food is missed by other people.
SFLB has launched an advertising campaign for Bread for All and Fastenopfer to raise awareness of food waste. Various waste containers in Zurich and the surrounding area have been transformed into restaurants. The containers are intended to draw attention to the fact that the wasted food is missed by other people.
In Switzerland, over a third of all food we buy ends up in a container, writes SFLB. Because we buy too much, divide it up too badly or, more generally, waste too much. Now the containers designed by SFLB in Zurich and the surrounding area are drawing attention to this. The campaign by Bread for All and Fastenopfer is intended to address people at the moment they throw something away.
Responsible at Bread for all/Lenten charity: Matthias Dörnenburg (Fastenopfer: Head of Marketing and Communication), Anne Bickel (Bread for All: Head of Marketing and Communication). Responsible at Spillmann/Felser/Leo Burnett: Pablo Schenke (Art Director), Christian Schäfer (Text), Martin Spillmann, Patrick Suter (Creative Director), Charlotte Gut (Consultant).
In Switzerland, over a third of all food we buy ends up in a container, writes SFLB. Because we buy too much, divide it up too badly or, more generally, waste too much. Now the containers designed by SFLB in Zurich and the surrounding area are drawing attention to this. The campaign by Bread for All and Fastenopfer is intended to address people at the moment they throw something away.
Responsible at Bread for all/Lenten charity: Matthias Dörnenburg (Fastenopfer: Head of Marketing and Communication), Anne Bickel (Bread for All: Head of Marketing and Communication). Responsible at Spillmann/Felser/Leo Burnett: Pablo Schenke (Art Director), Christian Schäfer (Text), Martin Spillmann, Patrick Suter (Creative Director), Charlotte Gut (Consultant).
