Draftfcb/Lowe Group: Daniel Comte becomes new Creative Director
As of December 1, 2008, Daniel Comte will take over the management of the creative department at Draftfcb/Lowe Group Switzerland. At the same time, he will become a member of the Zurich agency's management team.
As of December 1, 2008, Daniel Comte will take over the management of the creative department at Draftfcb/Lowe Group Switzerland. At the same time, he will become a member of the Zurich agency's management team.
Draftfcb/Group opted for Comte because he has an understanding of the new credo as well as the experience and expertise for international and national communication solutions, writes Managing Director Cornelia Harder in a press release on Thursday. The agency plans to implement a consistent realignment in view of the "changed requirements of the communications market". The new agency philosophy "Return on ideas" is essentially based on radically interdisciplinary, success-oriented creative processes and focuses on meta-media concepts, writes Managing Director Cornelia Harder. What this means in detail is still unclear.
Comte can already look back on a long career in the advertising business. He has worked for agencies including GGK and WHS as Art Director and Matter Leo Burnett, McCann Erickson and Advico Young & Rubicam as Creative Director. He has been a member of the Art Directors Club Switzerland since 1995. According to his new employer, he has won over 250 national and international creative and efficiency awards.
Draftfcb/Group opted for Comte because he has an understanding of the new credo as well as the experience and expertise for international and national communication solutions, writes Managing Director Cornelia Harder in a press release on Thursday. The agency plans to implement a consistent realignment in view of the "changed requirements of the communications market". The new agency philosophy "Return on ideas" is essentially based on radically interdisciplinary, success-oriented creative processes and focuses on meta-media concepts, writes Managing Director Cornelia Harder. What this means in detail is still unclear.
Comte can already look back on a long career in the advertising business. He has worked for agencies including GGK and WHS as Art Director and Matter Leo Burnett, McCann Erickson and Advico Young & Rubicam as Creative Director. He has been a member of the Art Directors Club Switzerland since 1995. According to his new employer, he has won over 250 national and international creative and efficiency awards.
