Weber Harbeke: Recipe classics in the second Christmas Più

Weber Harbeke launches the second festive issue of Più magazine for Migros. After the first special edition was dedicated to baking and decorating, this issue focuses on culinary delights and gift-giving. The aim is to demonstrate Migros' product range expertise. Traditional recipes from Swiss festive cuisine such as pâté, ham and fillet in pastry are featured on around 24 pages. The old recipes are interpreted in a contemporary way with special spices and sauces, the agency wrote in a press release on Monday. The Sélection range will also be given a place in the magalog.
Più will be available in all Migros stores from December 1, 2008. It will also appear throughout Switzerland in the weekly and monthly press and in a partial edition of Migros magazine. Further issues for the coming year are already in the works.

Responsible at the Federation of Migros Cooperatives, Zurich: Wolfgang Schuster, (Project Manager Market Development), Miriam Fuchs (Project Manager Seasonal Focus), Isabel Läderach (Junior Project Manager Seasonal Focus). Responsible at Weber Harbeke: Thomas Harbeke, Max Weber (CD), Christian Sidow (text), Evelina Melchiori (AD), Michael Kaelin, Sibill Zellweger (graphics), Dominik Abt (consulting), Biglife-Production (photos), Christian Splettstösser (Foodsyling).