Lake Constance vacation region wants to market itself better
The international vacation region of Lake Constance wants to market itself better in future with a uniform logo. A study is currently being carried out to determine which features should be included in the "Lake Constance" brand and will be implemented step by step.
The international vacation region of Lake Constance wants to market itself better in future with a uniform logo. According to the SDA, a study is currently being carried out to determine which features should be included in the "Lake Constance" brand and will be implemented step by step. The study will examine what role culture, culinary delights, wine, sport, conference and shopping opportunities will play in the future advertising presence. At the same time, the aim is to dust off the image of Lake Constance.
The IBT shareholders are providing around 200,000 euros for the Lake Constance brand study. This is supplemented by EU funding and the project partners' own contributions, for example from the universities in St. Gallen and Constance. The IBT was founded in 1997. The umbrella organization has ten members from the countries bordering Lake Constance: Germany, Austria, Switzerland and Liechtenstein.
The IBT shareholders are providing around 200,000 euros for the Lake Constance brand study. This is supplemented by EU funding and the project partners' own contributions, for example from the universities in St. Gallen and Constance. The IBT was founded in 1997. The umbrella organization has ten members from the countries bordering Lake Constance: Germany, Austria, Switzerland and Liechtenstein.
