Department lets the angels fly for Sihlcity
The Department agency has developed a new Christmas campaign for Sihlcity. Under the slogan «There’s an angel in every child,» a large-scale angel photo shoot was held over three weekends with Karina Berger.
The Department agency, based in Zurich and New York, has developed a new Christmas campaign for Sihlcity. Under the motto "There's an angel in every child", a large-scale angel photo shoot was carried out with Karina Berger over three weekends. From the photos of over 800 children, 200 were selected and transformed into full-size angel figurines. These have now been on display in the shopping mall since the end of November.
Sihlcity supports the Wunderlampe Foundation with 20 francs for each angel. The campaign will be accompanied by 20Minuten, Tele Züri and Radio 24, and radio spots will also draw attention to the Sunday sales. The first Sunday sale took place on November 23, 2008, followed by two more on December 7 and December 21, 2008.
Responsible at Sihlcity Center Management: Stefan Steiner (Center Management), Nadine Bachmann-Brunner and Mara Bonorand (Marketing and Communication). Responsible at /DEPARTMENT Zurich: Oliver Brunschwiler, Johnnes Eisenhut, Oliver Wagner, Reto Vogler, Samira Courti and Franziska Binz. Photography: Gian-Paul Lozza. Christmas concept and 3D production "Angels": aroma Productions AG.
Sihlcity supports the Wunderlampe Foundation with 20 francs for each angel. The campaign will be accompanied by 20Minuten, Tele Züri and Radio 24, and radio spots will also draw attention to the Sunday sales. The first Sunday sale took place on November 23, 2008, followed by two more on December 7 and December 21, 2008.
Responsible at Sihlcity Center Management: Stefan Steiner (Center Management), Nadine Bachmann-Brunner and Mara Bonorand (Marketing and Communication). Responsible at /DEPARTMENT Zurich: Oliver Brunschwiler, Johnnes Eisenhut, Oliver Wagner, Reto Vogler, Samira Courti and Franziska Binz. Photography: Gian-Paul Lozza. Christmas concept and 3D production "Angels": aroma Productions AG.
