Cinecom enriches movie visits with a chance to win
Publicitas Cinecom is launching a new cross-media advertising opportunity in Swiss movie theaters. In the future, moviegoers will be able to enter a Cine-Picture contest via text message before the commercial break and win various prizes.
Publicitas Cinecom is launching a new cross-media advertising opportunity in Swiss cinemas. In future, moviegoers will be able to take part in a Cine-Picture competition via SMS before the commercial break and win daily, weekly or grand prizes.
For the first two months, the car manufacturers Daihatsu and Seat, the watch brand Lotus, FTWO Snowboards and the Silvaplana vacation hotel Julier Palace have already been secured as partners, writes Cinecom in a press release on Monday.
The "SMS Cine-Picture Competition" will be broadcast by Publicitas Cinecom in cooperation with Pathé cinemas throughout Switzerland on a total of 70 screens and 76 advertising screens, so-called "adscreens", and will be shown on the cinema screens as a cine-picture for approximately two minutes before the advertising block.
For the first two months, the car manufacturers Daihatsu and Seat, the watch brand Lotus, FTWO Snowboards and the Silvaplana vacation hotel Julier Palace have already been secured as partners, writes Cinecom in a press release on Monday.
The "SMS Cine-Picture Competition" will be broadcast by Publicitas Cinecom in cooperation with Pathé cinemas throughout Switzerland on a total of 70 screens and 76 advertising screens, so-called "adscreens", and will be shown on the cinema screens as a cine-picture for approximately two minutes before the advertising block.
