Cultural tourism: Arosa brings the rap elite to the mountain

How do you attract city dwellers to the mountains? Countless tourism experts throughout the Alpine region are asking themselves this question. The Grisons ski resort of Arosa has come up with something special to encourage city dwellers to spend longer in the snow-covered mountains, even if they don't care much about frozen water or simply don't want to miss out on the cultural offerings of the big cities: Since 2001, PR and culture specialists Claudia Orlando and Daniela Mitidieri have been organizing exciting concert and party evenings at the Hotel Eden club on a weekly basis during the winter season. The focus is on urban music.
In recent years, rap luminaries such as Sido, Samy Deluxe and the Munich group Blumentopf have performed in the special atmosphere of the Kitchen Club - on a mini stage made from the old stove of the Eden kitchen.
This year's program is not from bad parents either: After being kicked off by Zurich reggae singer Phenomden, Berlin non-conformists K.I.Z., hip-hop bard Max Herre from Freundeskreis and the man with the cellar voice named D-Flame, who is always inspired by Caribbean music, a number of top-class acts will visit Switzerland's highest hip-hop event at 1,800 meters above sea level. Many of them took the opportunity to spend the following day on the hills. A beautiful custom.

(Image: He was in Arosa last winter: German hip-hop star Samy Deluxe on the Eden stove)