David Elsasser leaves SRF
After ten years at SRF, David Elsasser, interim head of corporate development and previously in charge of the «SRF 2024» transformation project, has decided to leave the company at the end of April.
Since October 2020, David Elsasser has built up the new Corporate Development division on an interim basis and, in this role, was also a member of SRF's Extended Executive Board. Prior to that, he was first co-project manager for eight months and then overall project manager of the comprehensive transformation project "SRF 2024" from July to October 2020. According to SRF, the strategy phase of "SRF 2024" will be completed and operational implementation will start at the end of March 2021.
For 44-year-old David Elsasser, after a decade at SRF and the successful completion of strategy development, this is the ideal time to reorient himself professionally, SRF writes in a statement.
From 2011 to April 2019, David Elsasser headed SRF's Marketing and Partnerships division, during which time he reorganized the cooperation with Admeira in the area of sponsorship and developed new business areas. In addition, he was responsible project manager for SRG's national distribution strategy and for "Shared Content," the video offering for private Swiss media companies. From 2009 to 2011, David Elsasser worked at Swisscom in the area of business development for TV and entertainment and was involved in the strategic positioning of Swisscom TV and the Bluewin media portal.
