More brings more free time
Tamedias's lifestyle magazine "20 Minuten Friday" is facing competition: Ticketcorner is launching another lifestyle publication.
Ticketcorner (TC) is launching a new leisure magazine entitled "More" at the end of January 2009. The name stands for the added value in terms of information and offers that the 68-page magazine will provide, says Christoph Soltmannowski, TC media spokesman and editor-in-chief of More.
The free magazine in tabloid format is published ten times a year with an issue for German-speaking Switzerland (200,000 copies) and for French-speaking Switzerland (50,000 copies). It is distributed via some of TC's 1,400 sales outlets and the Hallenstadion Zurich, and More is also sent to around 30,000 members of TC's clubs and the concert agency GoodNews. In return, TC will discontinue the TicketNews event brochure. The cooperation between Good News and 20 Minuten Week also expires at the end of 2008. Tamedia had terminated this in order to launch 20 Minuten Friday with its own entertainment portal Tilllate.com. Good News, where Ringier is in charge, therefore looked around for new partners.
"In terms of content, More is about everything that Ticketcorner offers," says Soltmannowski. As Switzerland's largest ticketing company cooperates with around 5,000 contractual partners, the range is very broad. It includes pop-rock concerts, musicals and other cultural events, as well as sporting events such as the Ice Hockey World Cup and now also ski tickets. Accordingly, More offers a 20-page event guide, presents bands on a further 20 pages, portrays artists and sportspeople or traces the history of a production. The magazine also contains articles on ski resorts where TC is active, as well as service pages and information on discounts for members.
But how will More differ from 20 Minuten Friday? "More is thematically broader and goes into more depth," says Soltmannowski. In terms of age, More is also "more compatible at the top". Soltmannowski states that the target group is 20 to 50-year-olds - a challenge. "However, as many events actually appeal to all age groups, we believe that it is also possible to address all age groups at a journalistic level," he says.
Incidentally, there is also a project for a leisure magazine within Ringier; it has the working title Brombeer and is "ready to go" in the drawer of Marc Walder, Head of Ringier Switzerland. The weekly title would be aimed at an urban and primarily female audience. But Walder is hesitant: "We have not yet decided whether we will launch the magazine. We also haven't decided on any of the options we've worked out regarding the question of whether the magazine should be free and in terms of distribution."
Markus Knöpfli
The free magazine in tabloid format is published ten times a year with an issue for German-speaking Switzerland (200,000 copies) and for French-speaking Switzerland (50,000 copies). It is distributed via some of TC's 1,400 sales outlets and the Hallenstadion Zurich, and More is also sent to around 30,000 members of TC's clubs and the concert agency GoodNews. In return, TC will discontinue the TicketNews event brochure. The cooperation between Good News and 20 Minuten Week also expires at the end of 2008. Tamedia had terminated this in order to launch 20 Minuten Friday with its own entertainment portal Tilllate.com. Good News, where Ringier is in charge, therefore looked around for new partners.
"In terms of content, More is about everything that Ticketcorner offers," says Soltmannowski. As Switzerland's largest ticketing company cooperates with around 5,000 contractual partners, the range is very broad. It includes pop-rock concerts, musicals and other cultural events, as well as sporting events such as the Ice Hockey World Cup and now also ski tickets. Accordingly, More offers a 20-page event guide, presents bands on a further 20 pages, portrays artists and sportspeople or traces the history of a production. The magazine also contains articles on ski resorts where TC is active, as well as service pages and information on discounts for members.
But how will More differ from 20 Minuten Friday? "More is thematically broader and goes into more depth," says Soltmannowski. In terms of age, More is also "more compatible at the top". Soltmannowski states that the target group is 20 to 50-year-olds - a challenge. "However, as many events actually appeal to all age groups, we believe that it is also possible to address all age groups at a journalistic level," he says.
Incidentally, there is also a project for a leisure magazine within Ringier; it has the working title Brombeer and is "ready to go" in the drawer of Marc Walder, Head of Ringier Switzerland. The weekly title would be aimed at an urban and primarily female audience. But Walder is hesitant: "We have not yet decided whether we will launch the magazine. We also haven't decided on any of the options we've worked out regarding the question of whether the magazine should be free and in terms of distribution."
Markus Knöpfli
