Web2com launches premium performance network

Web2com launches Ad4max, a premium performance network with user-centric ad optimization.

Ad4max sustainably strengthens online marketing and sales activities and increases the value of the marketing funds invested, according to a press release from the online marketing agency. Ad4max ads promise greater reach and more response for advertisers and agencies. It offers a network of numerous partner websites such as Blick.ch and Newsnetz.ch as well as a web tool for the individual and targeted management of campaigns and ads. "Sophisticated algorithms" will be used to optimize the targeting of advertisements in line with user behaviour.

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