Assai Dialog + Digital and Wirz Corporate launch quality label for DSM
The Wirz Group’s agencies, Assai Dialog + Digital and Wirz Corporate, were commissioned to implement the «Quality for Life» quality seal for DSM, a manufacturer of vitamins and dietary supplements.
Today, food manufacturers are faced with informed and critical consumers. Publicly known cases of contaminated food and image-damaging recalls have unsettled consumers in recent years. As a result, the demand for safe and high-quality food additives has increased massively. The manufacturer of vitamins and food supplements DSM has therefore launched a quality initiative and created the "Quality for Life" seal of approval, as detailed in a press release.
The two agencies Assai Dialog + Digital and Wirz Corporate were commissioned with the implementation. Together they developed the communication strategy for "Quality for Life". Wirz Corporate developed the quality label, designed adaptations of the label for other DSM brands and defined the guidelines for using the seal.
Assai Dialog + Digital launched the seal with a range of communication tools. The agency designed and implemented brochures, flyers, give-aways and a presentation for the presentation of the seal at a trade fair.
The "Quality for Life" concept is explained on the website Qualityforlife.com. In addition, an online campaign focused on specialist circles will further publicize the seal to the target group.
The two agencies Assai Dialog + Digital and Wirz Corporate were commissioned with the implementation. Together they developed the communication strategy for "Quality for Life". Wirz Corporate developed the quality label, designed adaptations of the label for other DSM brands and defined the guidelines for using the seal.
Assai Dialog + Digital launched the seal with a range of communication tools. The agency designed and implemented brochures, flyers, give-aways and a presentation for the presentation of the seal at a trade fair.
The "Quality for Life" concept is explained on the website Qualityforlife.com. In addition, an online campaign focused on specialist circles will further publicize the seal to the target group.
