TBWA: Huge noise staged for Schauspielhaus

The TBWA/Zurich agency staged Media Arts for the Schauspielhaus Zurich. An argument scene was re-enacted in a prominent location in two restaurants around the Schauspielhaus. According to a press release, the advertisers from the TBWA Zurich agency trashed a table for two, emptied wine, spilled and demolished crockery. Visitors to the restaurant were left with the impression that they had just missed a heated argument. However, a stand with the inscription "Missed the fight?" and a card enlightened the curious: With the ticket, you can order a subscription and enjoy the next full-length argument at a performance at the Schauspielhaus Zurich.
Thanks to the cooperation with the Terroir restaurant and the Kunsthaus restaurant, this scene could be left standing for almost two weeks.
Responsible at Schauspielhaus Zürich: Markus Sulzer (Head of Marketing), Tina Kornfeld (Marketing Assistant). Responsible at TBWA/Zurich: Urs Schrepfer (CD), Martin Friedlin (AD), Simon Smit (concept/text), Charlotte Stampfli (consulting).