Promokant uses queens and kings for station samplings
To mark the resumption of Bahnhofsamplings by APG/SGA, Promokant is launching its own LinkedIn advertising campaign.
The campaign includes five different visuals, each featuring a different queen (and king). Each visual has a similar claim, such as: The Queen of Samplings is Back. With this, the agency wants to draw attention to the fact that station samplings are the royal discipline of staff-assisted advertising.
In retail, samplings are allowed again at the beginning of June at the earliest. In addition to the popular Door2Door and mailbox samplings, station samplings can now also be booked again. These are offered with a 50 percent discount on the approval costs. Station samplings offer advantages in terms of quantity, reach and visibility, according to Promokant. Door2Door samplings reach more people, but with station samplings creative distribution media can provide additional awareness, Promokant informs.
The goal of the campaign is traffic on the redesigned landing page of Promokant & kyo. Also the own domain Stationsampling.ch is linked directly.
