Sir Mary and Mona and Mateo launch Vision 100/100 for Ewz
Ewz is committed to achieving climate neutrality by 2050. That is why the energy provider has set a goal of making 100 sites across Switzerland 100 percent climate neutral in collaboration with its customers. The “100/100” vision is being promoted through a dynamic engagement campaign featuring Mona, Mateo, and Sir Mary.
How to reach the attention of 430,000 decision-makers from Geneva to Rorschach and the deepening among the core target group of 10,000 real estate professionals from Chur to Delémont? The overarching campaign motto "Who, if not you and us?" is intended to invite development in partnership. The continuous silhouette visualizes the green potential of the neighborhood of the future, from the redevelopment of a housing cooperative to the new construction of a commercial area. Energy self-sufficient, with heating and cooling solutions from lake water, Swiss wood pellet heating or geothermal energy combined with photovoltaic systems and electricity supplies from renewable energy sources for electric car charging stations to switch to electric mobility.
With Vision 100/100, Ewz, the electricity company of the city of Zurich, wants to consciously and consistently advance into the B2B world throughout Switzerland. In addition to full-page ads in the business and trade press, the digital focus is on premium display flanked by programmatically played out data-driven assets, as well as content integrations and a landing page with tracking concept. Everything is set up according to the "build-measure-learn" principle in order to continuously optimize the customer journey based on data.
De-complex should not only be the communicative approach, but also Ewz's energy solutions as a whole. From planning, financing, and implementation to the app that tenants and residents of tomorrow will be able to use in the future to monitor their CO2 footprint or the charging status of their electric Zoes so that they don't accidentally have to pay for their neighbor's Tesla Supercharger.
From Monday, the campaign can be seen in French and German-speaking Switzerland, as well as the landing page Ewz.ch/vision100 online.
Responsible at Ewz: Katrin Rüesch, Philipp Schad (Campaign Management), Daniela Schiesser (Head of Market Development QDM), Felix Seifried (Digital Experience), Hadrien Jean-Richard (Head of Storytelling & Services), Julia Weber (Social Media), Florian Flämig (Media & Public Affairs), Pascal Schaub (Head of Marketing & Communications). Concept and implementation print: Mona and Mateo. Concept and implementation digital (incl. media): Sir Mary. 3D visuals: Tobias Stierli (Flaeck). Media Offline: Comet. Landing page: Lux of tomorrow.
