Publicitas Index: Job advertisements continue downward trend in November

The number of advertisements in Switzerland fell significantly in November. The Publicitas index fell from 92.5 to 91.4 points, losing a further 1.1 points. Practically all advertising categories were affected by the decline. However, the slump is particularly marked for job advertisements. Here, the drop in November was greater than in previous months. Publigroupe announced on Monday that political advertisements were the only category to increase due to the votes and elections in November.
The market for occasional advertisements (obituaries, stock exchange reports, etc.) is generally declining. Due to the poor economic situation, commercial advertising and inserts also lost ground. Both the local and national markets recorded a considerable decline. Numerous sectors of the economy are cutting their advertising budgets.