And every few months again: Bakom investigates suspicion of unauthorized advertising at SF
Alinghi coverage, "Tag und Nacht" and Swiss Awards: The investigations against SRG for unauthorized advertising are an ongoing issue. The latest bone of contention: banner advertising in an online game on the Swiss television website.
SRG has once again been targeted by the supervisory authority due to possible unauthorized advertising. The Federal Office of Communications (OFCOM) has opened proceedings in relation to banner advertising on the Swiss Television SF website. The online game Ski Challenge is the bone of contention, as Bakom spokesman Bernhard Bürki confirmed to the Tages-Anzeiger newspaper. Proceedings had already been opened in the summer for the very similar game Football Challenge. This has not yet been concluded.
Advertising banners can be seen in both games, although Swiss television is prohibited from earning money with advertising on the internet. OFCOM is now clarifying whether a license violation has actually occurred. According to Bürki, possible sanctions include switching off the advertising, confiscation of the profits or fines.
This is not the first time that the supervisory authority has taken action against Swiss television. Last spring, OFCOM found a violation of sponsorship regulations in connection with the coverage of the America's Cup sailing regatta. The proceedings are pending before the Federal Administrative Court. Other proceedings concerned possible surreptitious advertising in the "Swiss Award" program or unauthorized advertising on Swiss television's "Weather Channel".
Advertising banners can be seen in both games, although Swiss television is prohibited from earning money with advertising on the internet. OFCOM is now clarifying whether a license violation has actually occurred. According to Bürki, possible sanctions include switching off the advertising, confiscation of the profits or fines.
This is not the first time that the supervisory authority has taken action against Swiss television. Last spring, OFCOM found a violation of sponsorship regulations in connection with the coverage of the America's Cup sailing regatta. The proceedings are pending before the Federal Administrative Court. Other proceedings concerned possible surreptitious advertising in the "Swiss Award" program or unauthorized advertising on Swiss television's "Weather Channel".
