New SRF broadcasts: Valais police officers and a farmer drama
This year, SRF is airing two series with which it hopes to build on the huge success of «Wilder» and «Frieden»: «Tschugger» and «Neumatt.».
At a virtual event on -Thursday, Director Nathalie Wappler (pictured) and the SRF management informed the media about current projects at SRF. For eight episodes, "Neumatt" is about the struggle for existence of a family that has to modernize its farm in order not to go under. The son, who now lives in the city as a consultant, returns to the farm in this drama and has to deal with issues such as the current dairy industry.
Tschugger" is about police officers from the Valais. It's a five-part comedy about a would-be cowboy, a village policeman and a federal policewoman who have to investigate together. SRF explicitly wants to attract viewers under 45 with this production.
Talent scouts travel through Switzerland
SRF is also targeting younger viewers with its new talent show "Stadt Land Talent," in which talent scouts travel the country and visit future stage hopefuls at home. They then show off their skills on the SRF stage.
SRF also announced on Thursday what it intends to replace the business show "Eco" with: a weekly business talk show, although there is no name for it yet. The first program will be broadcast on August 16, hosted by "Eco" presenter Reto Lipp.
Explainer videos for business topics
According to SRF, this program will not only feature the usual business representatives, but also voices from the general population. The topics will also be chosen somewhat "closer to the viewer" and will increasingly deal with the professional world and real estate.
Formats for a younger audience are also planned in business reporting in order to rejuvenate the SRF audience. On Instagram, for example, younger viewers are to be introduced to business topics via short explanatory videos. (SDA)
