APG expands data analysis of poster campaigns
The Allgemeine Plakatgesellschaft (APG) is expanding its services in the area of data collection for poster campaigns. It is providing an updated sample and new options for data analysis.
The Affichage Holding subsidiary APG has expanded its range of services in the Poster Performance Index (PPI). Customers can use this index to analyze the success of booked poster campaigns. The PPI has been expanded to include an updated sample and new data analysis options.
APG has reclassified the age structure and divided the surveys into three age groups. The aim of the qualitative analysis is to evaluate individual sectors and differentiate poster campaigns according to target groups. With a database of 600 poster campaigns, a representative comparison of the various sectors and customer groups is possible, APG writes in a press release.
APG has reclassified the age structure and divided the surveys into three age groups. The aim of the qualitative analysis is to evaluate individual sectors and differentiate poster campaigns according to target groups. With a database of 600 poster campaigns, a representative comparison of the various sectors and customer groups is possible, APG writes in a press release.
