Founding of IAB Switzerland as an independent organization
The industry association SIMSA and representatives from online marketing and media companies are planning to establish the Interactive Advertising Bureau (IAB) Switzerland as an independent nonprofit organization. Once the new office is established, IAB Switzerland will take over marketing for the online industry and further develop Internet research.
The Swiss Interactive Media and Software Association (SIMSA) and representatives of online marketing and media companies have adopted a joint roadmap for the establishment of IAB Switzerland and formed various working groups. IAB Switzerland is to be founded as an independent non-profit organization on 1 January 2010. In the meantime, the core tasks of IAB Switzerland will be taken over by the industry association SIMSA. The board will be chaired by Urs Flückiger from Ad Link and Stephan Obwegeser from Tamedia.
In future, the Swiss office will be responsible for generic marketing for the online sector. The aim is to promote, standardize, train and professionalize the market. Once the new office has been established, IAB Switzerland will also work with Swiss media research companies to further develop internet research.
Founded in the USA in 1996, the Interactive Advertising Bureau (IAB) has set itself the goal of representing the economic interests of the online industry together with global partner organizations and promoting the further development of online marketing.
In future, the Swiss office will be responsible for generic marketing for the online sector. The aim is to promote, standardize, train and professionalize the market. Once the new office has been established, IAB Switzerland will also work with Swiss media research companies to further develop internet research.
Founded in the USA in 1996, the Interactive Advertising Bureau (IAB) has set itself the goal of representing the economic interests of the online industry together with global partner organizations and promoting the further development of online marketing.
