Publicitas: An illuminated logo with changing colors for Christmas
Publicitas is rebranding its building on Neumühlequai in Zurich—with its own logo, which lights up alternately in red, green, and blue. The project was carried out by the signage company Westiform.
Publicitas now wants to make its three-fold logo stand out in public spaces: The signage company Westiform has developed an illuminated lettering in which the marketer's logo alternately glows red, green and blue. It can be seen from Thursday at the Haus der P at Neumühlequai 6 in Zurich city center. The project on the former Publimedia building was conceived and realized by Westiform in close cooperation with the Zurich Office for Permits, according to the press release.
When designing the neon sign, it had to be checked for potential dangers to road traffic. For example, care had to be taken to ensure that drivers at nearby traffic lights in particular were not distracted by the play of colors on the Publicitas logo. This was to be ensured by a gradual color change and emphatically soft color transitions. The signage company adds that the architectural design principles of old cities must also be respected. The authorities involved have attested to the pioneering function of the illuminated lettering in its design.
When designing the neon sign, it had to be checked for potential dangers to road traffic. For example, care had to be taken to ensure that drivers at nearby traffic lights in particular were not distracted by the play of colors on the Publicitas logo. This was to be ensured by a gradual color change and emphatically soft color transitions. The signage company adds that the architectural design principles of old cities must also be respected. The authorities involved have attested to the pioneering function of the illuminated lettering in its design.
