Goldbach Media acquires majority stake in Russian Falk Interactive
The Swiss advertising marketing company Goldbach Media is acquiring 55 percent of the online advertising marketer Falk Interactive, based in St. Petersburg, Russia.
The Swiss advertising marketing company Goldbach Media is acquiring 55 percent of the online advertising marketer Falk Interactive, based in St. Petersburg, Russia.
Goldbach informed the press on Friday that the purchase would be made by means of a share swap and for cash. The takeover price was not disclosed. Goldbach Media has secured the option to increase its stake to 100 percent over four years.
Falk Interactive was founded in 2008 and already has a significant portfolio of marketed websites, according to the press release. Goldbach has already been represented in Russia with a company in Moscow since the takeover of Arbomedia in fall 2008.
Goldbach informed the press on Friday that the purchase would be made by means of a share swap and for cash. The takeover price was not disclosed. Goldbach Media has secured the option to increase its stake to 100 percent over four years.
Falk Interactive was founded in 2008 and already has a significant portfolio of marketed websites, according to the press release. Goldbach has already been represented in Russia with a company in Moscow since the takeover of Arbomedia in fall 2008.
