Mime Samy Molcho reads invisible FAZ for Scholz & Friends
In the latest installment of the «There’s Always a Bright Mind Behind It» campaign, the advertising agency Scholz & Friends subtly showcases the Frankfurter Allgemeine Zeitung. Mime artist Samy Molcho portrays the act of reading the FAZ through gestures and facial expressions.
The Berlin advertising agency Scholz & Friends Berlin has developed a new motif for the "Dahinter steckt immer ein kluger Kopf" campaign for the Frankfurter Allgemeine Zeitung. The latest "clever mind" in the image campaign is the Austrian pantomime Samy Molcho. On the subject, he reads the FAZ, dispensing with any kind of props. He presents the newspaper reading exclusively through facial expressions and gestures.
The agency has been staging the "Dahinter steckt immer ein kluger Kopf" campaign for the FAZ for over ten years, featuring personalities from all areas of society. The image idea with Samy Molcho adds a new perspective to the photo series, the agency said in a press release. While the celebrities were previously shown behind the open newspaper while reading, the motif with the body language expert lives from the complete reduction of the situation as well as his art of bringing invisible things to life through gestures and facial expressions.
The advertisement is the first and only one in a series of different motifs in which the FAZ is not depicted. The motif will appear immediately in various newspapers and magazines, as well as online at www.faz.net/kluge-koepfe
and in the FAZ itself. Most recently, the literary pope and TV critic Marcel Reich-Ranicki was photographed for the campaign, as was Porsche CEO Wendelin Wiedeking (see picture below). We think that such a beautiful subject also deserves a mention in Advertising Week.
The agency has been staging the "Dahinter steckt immer ein kluger Kopf" campaign for the FAZ for over ten years, featuring personalities from all areas of society. The image idea with Samy Molcho adds a new perspective to the photo series, the agency said in a press release. While the celebrities were previously shown behind the open newspaper while reading, the motif with the body language expert lives from the complete reduction of the situation as well as his art of bringing invisible things to life through gestures and facial expressions.
The advertisement is the first and only one in a series of different motifs in which the FAZ is not depicted. The motif will appear immediately in various newspapers and magazines, as well as online at www.faz.net/kluge-koepfe
and in the FAZ itself. Most recently, the literary pope and TV critic Marcel Reich-Ranicki was photographed for the campaign, as was Porsche CEO Wendelin Wiedeking (see picture below). We think that such a beautiful subject also deserves a mention in Advertising Week.
