About organic and eco trends: Verde is published four times a year
Following the second issue of Verde magazine, Coop, in collaboration with the advertising agency KSB/SJ and the PR agency Paroli, plans to publish the magazine four times a year starting in 2009. Verde’s content focuses on the organic sector.
The second issue of Coop's organic magazine Verde was recently published. On 48 pages, a team of authors writes reports and background stories about organic and nutrition, lifestyle and fashion. The team consists of specialist journalists and experts from the fields of nutrition and lifestyle.
Coop anticipated the trend towards sustainability awareness, healthy eating and organic products with the new Naturaplan brand. Verde is now the second step, the agency writes in a press release. Together with the advertising agency KSB/SJ and the PR agency Paroli, Coop plans to publish the magazine four times a year from 2009.
Verde has a circulation of several million copies throughout Switzerland and is included in various titles such as SI Style, Bilanz, NZZ Folio and L'Hebdo. In future, Verde will also be available in every Coop sales outlet and at www.coop.ch/verde be available online and can be subscribed to.
Coop anticipated the trend towards sustainability awareness, healthy eating and organic products with the new Naturaplan brand. Verde is now the second step, the agency writes in a press release. Together with the advertising agency KSB/SJ and the PR agency Paroli, Coop plans to publish the magazine four times a year from 2009.
Verde has a circulation of several million copies throughout Switzerland and is included in various titles such as SI Style, Bilanz, NZZ Folio and L'Hebdo. In future, Verde will also be available in every Coop sales outlet and at www.coop.ch/verde be available online and can be subscribed to.
Responsible at Coop: Jürg Peritz (Head of Marketing/Procurement), Christian Waffenschmidt (Head of VIVA Competence Brands). Responsible at Verde: Oliver Suter Agentur Paroli (realization), Daniel Krieg and Uwe Schlupp, KSB/SJ (creation), Agentur Paroli and Lüchinger Publishing (editor-in-chief), Simone Fennel (art direction), Mel Sinha (picture editing), Christiane Gothuey (production), Matthias Ullmeyer (organization). Lithography: Detail AG. Printing: Ringier AG.
