JWT+H+F turns winter into the Happiness Factory for Coca-Cola
The JWT+H+F agency has created a new campaign for Coca-Cola featuring comic book characters. It is now appearing on posters, gondolas, and ski lifts under the slogan «Winter on the Coke Side of Life.».
Just in time for the onset of winter, the advertising agency JWT+H+F has created a winter theme for Coca Cola. The ski resorts of Davos and Klosters as well as several towns in Central Switzerland were decorated with Coke materials. The figures that the agency used for the subjects are based on the "Happiness Factory" campaign that has already appeared in cinema and television commercials. Under the motto "Winter on the Coke Side of Life", the subjects are intended to convey the Coke moment in winter. The "Factory" comic heroes can now be seen on posters as well as on gondolas and ski lifts.
Responsible at JWT+H+F: Remy Fabrikant (overall responsibility), Grischa Rubinick (CD), Sebastian Day (Junior AD), Vanessa Lehmann-Spalleck (consulting), Frame Eleven (3D), Type Design (image editing). Responsible at Coca-Cola: Alessandra Nicolette (Senior Brand Manager Sparkling Beverages), Barbara Hagmann (Brand Manager), Melanie Conrad (Assistant Brand Manager).
Responsible at JWT+H+F: Remy Fabrikant (overall responsibility), Grischa Rubinick (CD), Sebastian Day (Junior AD), Vanessa Lehmann-Spalleck (consulting), Frame Eleven (3D), Type Design (image editing). Responsible at Coca-Cola: Alessandra Nicolette (Senior Brand Manager Sparkling Beverages), Barbara Hagmann (Brand Manager), Melanie Conrad (Assistant Brand Manager).
