Advertising pressure grows by 2 percent in November
The economic crisis did not slow down the Swiss advertising business in November. In November, advertising pressure rose by 2.0% compared to the previous year, as reported by the market research institute Media Focus on Friday.
The economic crisis did not slow down the Swiss advertising business in November. In November, advertising pressure rose by 2.0% compared to the previous year, as reported by the market research institute Media Focus on Friday.
Internet advertising grew by a full 42.3%. By contrast, the advertising market in television (-3.7%), radio (-2.3%) and specialty press (-6.8%) shrank, according to the Institute's report. Advertising in the other media groups increased.
The good result in the Sunday press (+14.9%) was due to the fact that it benefited from an additional Sunday. As expected, political campaigns also grew in the voting month of November, namely by 273.9%. The AHV initiative was the most heavily advertised. Household goods and appliances (+25.5%) and tobacco products (+17.1%) also performed well.
The cumulative increase since the beginning of the year is 3.1%. The institute assumes that the entire 2008 advertising year will be balanced with a plus.
Internet advertising grew by a full 42.3%. By contrast, the advertising market in television (-3.7%), radio (-2.3%) and specialty press (-6.8%) shrank, according to the Institute's report. Advertising in the other media groups increased.
The good result in the Sunday press (+14.9%) was due to the fact that it benefited from an additional Sunday. As expected, political campaigns also grew in the voting month of November, namely by 273.9%. The AHV initiative was the most heavily advertised. Household goods and appliances (+25.5%) and tobacco products (+17.1%) also performed well.
The cumulative increase since the beginning of the year is 3.1%. The institute assumes that the entire 2008 advertising year will be balanced with a plus.
