Orange 8 refreshes Kempinski's image

Orange 8 Interactive redesigned Kempinski's homepage for the Christmas season. The aim was to refresh the brand image of Europe's oldest luxury hotel chain with more promotion and emotional images and thus ensure better click-through rates. The Geneva-based hotel chain has already been receiving search engine marketing support from Orange 8 Germany for some time, according to a press release issued by the agency on Monday. The Biel-based digital marketing agency provided the concept and graphic design for the new website. The technical implementation was carried out by Kempinski's existing IT service provider.