Mona and Mateo opens the after lockdown season with Modissa
With the end of the store lockdown, the new season begins. Modissa and the Basel-based agency Mona and Mateo are celebrating the reopening with a campaign that celebrates the joy of change.
After Mona and Mateo were selected as the lead agency for Modissa following an evaluation, the agency developed the "Infinitely new" campaign together with Kaushaus. Modissa used the time in lockdown to transform itself. After months of working from home and doing the same old thing, Modissa customers now have an infinite number of new things to discover and experience: new studios, new labels, new trends, new spaces, new offers, new colors, new decor, new designers, new beauty and much, much more.
The activating social media campaign is intended to show Modissa from its most diverse and exciting side - staged again and again over several weeks. "infinitely new" is also intended to generate conversation and customers on site, as a newsletter and by mailing. The campaign has been running since Monday.
