Ammarkt tells short stories about homely individuality for Livique
In collaboration with the film production company Who’s McQueen, the St. Gallen-based agency Ammarkt is producing four commercials for Livique that demonstrate how furniture can serve a variety of functions.
For the retailer Livique, furniture is not an end in itself or a home decoration, but a living part of life. And as such, Livique furniture is sometimes allowed to play a role that is a little out of the ordinary. This is what the four new short commercials, which Ammarkt produced together with director Lukas Wälli and Who's McQueen, are meant to show in an entertaining way. A swivel chair is turned into a children's merry-go-round, a bed into an exercise machine, a dining table into a ping-pong table, and a sideboard into an improvised motorcycle workshop.
The TV campaign starts at the beginning of March. At the same time, the new 200-page catalog will be sent out to Livique customers. This and other accompanying measures should ensure that Livique, after a very successful 2020, will also be one of the winners in the furniture market this year.
Responsible at Livique: Oliver Roth (CEO/Head of Division Livique), Antonis Lambrinoudakis (Head of Marketing and Procurement), Fatima Gmati (Head of Advertising). Responsible at Ammarkt: Maurizio Galassi (CD), Sandro Tissi (AD), Elhan Abduli (graphics), Benji Vegezzi (text), Patrizia Galassi-Mazzucchelli (MD/project management). Film production: Who's McQueen Picture, Lukas Wälli (Director/DOP), Philipp Petersson (Executive Producer).
