JvM/Limmat for health promotion: Eat healthily, move more
Jung von Matt/Limmat has developed new visuals for Health Promotion Switzerland focused on maintaining a healthy body weight. The campaign aims to encourage the general public to adopt a healthier lifestyle.
Jung von Matt/Limmat has developed new motifs for Health Promotion Switzerland relating to healthy body weight. The campaign is now in its third round. While the focus in 2008 was on infants and children up to pre-school age, this time the aim is to encourage the general population to adopt a healthier lifestyle.
The poster campaign will be launched nationwide on January 5, 2009, followed by a national advertising campaign in February 2009.
The poster campaign will be launched nationwide on January 5, 2009, followed by a national advertising campaign in February 2009.
The cherry lollipop is intended to encourage people to buy their snacks from the greengrocer rather than the kiosk.
The banana, representing the Nike symbol, stands for the healthy combination of a balanced diet and exercise.
The fruit coupe is intended to whet the appetite for alternatives to desserts made from sugar, cream and pastries.
The spaghetti skipping rope motif is intended to make it clear that if you eat a lot, you have to move accordingly.
The TV biscuit is intended to draw attention to the problem of constant media consumption.
The egg motif, representing the youngest children, addresses the innate urge to move. The aim is to encourage schools, parents and authorities to create sufficient space for movement.
Responsible at Health Promotion Switzerland: Susanne Gäumann (overall responsibility, Head of Communications), Victoria Graf (Campaign Coordinator). Responsible at Jung von Matt/Limmat: Lukas Frei, Alexander Jaggy (CD), Thomas Ammann (text), Bruce Roberts (AD), Conny Jäger, (graphics), Ilonka Galliard, Jil Rottmann (art buying), Fabian Röthlisberger, Michèle Gutmann, Milène Huber (consulting), Felix Streuli (photography and image editing).
