Swedish company Storskogen takes over Perfecthair.ch
Storskogen has recently acquired a majority stake in PerfectHair.ch, the online retailer of hair and beauty products. The transaction was completed on Tuesday, the price was not disclosed.
PerfectHair.ch was founded in 2008 by hairdresser Pascal Sagarra, his son Diego and Matthias Müller. Over the years, the online store has massively expanded its product portfolio. Today, PerfectHair.ch sells professional beauty products in addition to hair care products. More than 30,000 articles and over 300 brands are offered online in the e-shop and offline in the five hair and beauty salons in the greater Zurich area.
The private company Storskogen was founded in 2012 with the aim of acquiring and operating well-managed and profitable companies with leading positions in their markets. With the support of Storskogen, PerfectHair.ch aims to further expand its leading position in Switzerland, according to its own statements. In addition, Storskogen intends to provide support in other areas, such as expanding the product portfolio or extending the business to Europe and other countries.
Perfecthair.ch founders Diego Sagarra and Matthias Müller will retain their roles as co-CEOs and continue to be PerfectHair.ch shareholders.
