Scholtysik & Partner renews positioning and brand design for Glatz
Glatz develops, manufactures, and distributes high-quality umbrellas and related accessories worldwide. Scholtysik & Partner is refining the company’s positioning and developing its new brand identity.
The Family-Owned Business Glatz has been in the business of supplying umbrellas for over 125 years. In 2020, Glatz is charting a new course and redefining its corporate strategy for the coming years. Based on this realignment, Scholtysik & Partner is developing Glatz’s brand strategy and new overall brand identity.
Making Posture Visible
The new brand design is based on Glatz’s identity and commitment to quality: timeless, robust, and high-quality—just like Glatz’s umbrellas. The visual identity reflects the essence of the brand: authentic, Swiss, innovative, and steeped in tradition. The spacious, airy layout, combined with the clean typography, is designed to allow plenty of room for fresh, media-specific interpretations.
«The new logo and visual brand elements not only bring our innovative spirit and commitment to quality to life, but also convey our sense of tradition and our Swiss roots,» explains Isabelle Dürselen, Head of Marketing at Glatz.
Scholtysik & Partner is supporting Glatz in the implementation and launch of its new overall brand identity: from its online presence to print media and product labeling.
