Ammarkt shows investors new return prospects for Acrevis
Acrevis, a regional bank in eastern Switzerland, has been delivering strong performance for years with its Acrevis spektrum investment model. To raise awareness of this benefit for its clients, the St. Gallen-based agency Ammarkt has launched a campaign that is as simple as it is clear.
What was needed was a campaign idea that communicated the Acrevis customer benefits without having to explain complex issues. The advantages of the Acrevis investment model were to be presented in a positive light with a clear message. In line with the brand claim "My bank for life", the Ammarkt team has transferred the strong performance of Acrevis to real life. The positive price trend on the tablet continues seamlessly in the familiar landscape panorama of the Alpstein and is rounded off by the headline: "Beautiful prospects for your investment performance".
With a wide-ranging package of measures ranging from posters, advertisements and displays to POS and radio, the aim is to highlight the performance of the Eastern Swiss bank to a broader target group that wants to achieve above-average performance with its investments and was previously unaware of Acrevis. The campaign is currently running throughout Acrevis Bank's entire market area, from Lake Constance to Lake Zurich.
Responsible at Acrevis Bank: Peter Brägger (Head of Marketing & Communication), Sandro Schibli (Head of Private Banking). Responsible at Ammarkt: Tom Bosson (CD), Simone Bonilla (AD), Karin Brunner (graphics), Benji Vegezzi (text), Nadine Hauser (DTP), Patrizia Galassi-Mazzucchelli (MD/project management), Nadine Widmer-Rhyner (consulting).
