Publicis for Migros specialty stores: Video yet simply on

Anyone looking at products in the online stores of Melectronics, Do it + Garden, Micasa, SportXX or Bike World is asked via a pop-up window whether he or she would like to be advised by video. With one click, the user is connected live via video with an advisor in a store. Using a tablet installed on a mobile stand, they can move around the store to the desired location and demonstrate products live and answer customers' questions.

According to overall project manager Granit Tetaj, the innovative concept will enable a unique shopping experience: personal advice from home - until 10 p.m. "The response from our clientele has been overwhelming, and the service and personal interaction are very much appreciated."

Now the campaign is being promoted with a 360-degree campaign: In it, "human tripods" are being consulted in the various branches. These consist of a rolling tripod with a tablet on which a customer's head is superimposed. The Publicis creatives were inspired by the technology that is actually used for video consulting. For the cinematic realization, director Kasper Wedendahl and his crew shot the customers' reactions simultaneously with the consultation scenes and played them out live on the tablets - to get a perfect interaction between consultant and customer. "I think we managed to explain this innovation of the specialty stores with Migros charm and a certain lightness," says Matthias Koller, Managing Director of Publicis.

In addition to a main film featuring all the stores, the individual stores advertise with online video ads, display ads, and social media ads, among other things. In addition, various digital and offline owned media of Migros and its specialty stores are used.