Bern-based company Adannoncen specializes in online and offline advertising worlds
Barbara Schmideder, Felix Heidelberger of Tolega, and Erwin Gross of IMS Sport are founding Adannoncen. The new company specializes in all aspects of advertising placement, both online and offline.
.jpg)
When does advertising work? When it is good and ideally timed in the right channels and media. The latter is just as much an art as creating the advertising - both online and offline, as Adannoncen writes in a press release. The brains behind the newly founded Bern-based company have mastered both worlds when it comes to advertising placement and want to help SMEs in particular.
The trio of Adannoncen founders complement each other perfectly, as the press release goes on to say. Erwin Gross has extensive experience in marketing and publishing as the owner and Chairman of the Board of Directors of IMS Sport; Felix Heidelberger is well versed in digital marketing with Tolega and Barbara Schmideder - who manages Adannoncen as Managing Director - worked for many years in leading positions in the advertising industry and knows the needs of customers very well.
Two worlds that complement each other
The name Adannoncen is based on the one hand on the great days of print advertising in Switzerland, the advertising business. On the other hand, it is preceded by the English "Ad", which symbolizes the digital component in the media mix. "We want to offer our customers impeccable professional advice and support with regard to traditional and digital media. We therefore combine two complementary worlds with Adannoncencen. We ensure that our customers are hybrid in terms of advertising and can go full throttle with a good feeling," Barbara Schmideder is quoted as saying in the press release.
According to the advertising specialist, the fact that customers can use ads to organize their marketing efficiently plays a decisive role. "Because, as mentioned, we use all channels and can therefore provide our customers with comprehensive support. And because we offer all the services and products required for successful advertising in terms of consulting, implementation and controlling."
Support and transparency
"Opening up the digital world is part of our core offering. Many SMEs in particular are unsure about this because they lack the relevant know-how. We want to help them find an optimal media mix with our advertising consultancy. We take care of the planning, implementation and support of the measures. And we do this in such a way that our customers also stand out online and achieve their advertising goals," emphasizes Felix Heidelberger.
In addition to SMEs, the company also targets all other companies in Switzerland that place advertising orders of any kind, says Erwin Gross. "We specialize in particular in complex print planning and national and regional political campaigns. With headquarters in Köniz near Bern and a branch in Affoltern am Albis, we also focus on the major regions of Bern, Zug and Zurich."
