Thjnk continues entrepreneur campaign "Why not." for Credit Suisse
The ode to visionaries and hard-working entrepreneurs goes into the second round. After the launch of the communication platform "Why not." for entrepreneurs, Thjnk Zurich is now continuing the campaign for Credit Suisse.
The campaign launched in 2020 will not only be expanded to include new image images, but additional product themes will also be included. "In this way, Credit Suisse is consolidating its positioning as a 'bank for entrepreneurs', focusing on the innovative and courageous mindsets of entrepreneurs," says David Schätti, Head Marketing Initiatives & Advertising Switzerland at Credit Suisse.
The nationwide campaign is a song of praise for entrepreneurs. With innovative subjects placed in a supposedly contradictory context, the inspiration moment for entrepreneurs is visualized. "For example, entrepreneurs see how heart tissue can be made from a 3D printer or sustainable sneakers from PET. This is how we illustrate the entrepreneurial mindset and the creative idea behind 'Why not.'" explains Sandra Biering, Head Marketing Initiatives & Advertising Premium/Corporate/Institutional Banking at Credit Suisse.
As part of the campaign, Entrepreneur Day will also be held on February 20 in 2021. Together with its partners, Credit Suisse aims to give entrepreneurs the ideal start by offering free company start-ups. In addition, there will be other offers for existing SMEs.
The multi-stage campaign, which consists of an awareness, consideration and performance tier, has been running since Monday with data-driven digital, social, TV, print and POS ads segmented by target audience.
Responsible at Credit Suisse: Roman Reichelt (Chief Marketing Officer); Dang Nguyen (Head Strategy, Brand & Advertising), David Schätti (Head Marketing Initiatives & Advertising Switzerland), Sandra Biering (Head Marketing Premium/Corporate/Institutional Banking), Monica Peter, Belinda Simeon (Project Management, Marketing Premium/Corporate/Institutional Banking), Tanja Klotz (Media Strategy & Planning), Thierry Pool (Global Head Digital & Data), Raffael Huez, Joel Gerber, Simon Bachofner, Marco Dalla Valle (Digital Campaigns), Melanie Rosner (Digital Journeys), Valon Saiti (Social Media Content Planning). Responsible at Thjnk Zurich: Alexander Jaggy (GF Creation), Lukas Amgwerd (Text), Lukas Frischknecht (Art Direction), Andrea Bison (GF Consulting), Manuela Kaeslin, Marie Vuilleumier, Angela Cristofari (Consulting), Gordon Nemitz (GF Strategy). Responsible at Plan B Film: Jessica Sonderegger, Julia Oroszlan (Producing). Responsible at Stillstars: Lars Ranek (photographer). Recording studio: UKO.
