Y&R Group Switzerland founds Y&R Consulting
The Y&R Group Switzerland is expanding its expertise in strategic consulting and founding Y&R Consulting. Channel strategy, marketing consulting, and digital research are being expanded.
Further studies will be conducted on the existing Brand Asset Valuater BAV and Media Use Index MUI, as detailed in a press release issued on Thursday. The brand consulting division will also be strengthened. With this step, the Y&R Group is meeting the increasingly complex requirements of today's media and communications landscape.
Chief Strategy Officer Caspar Coppetti will join the Board of Directors of Advico Young&Rubicam at the end of the year. On the one hand, he will be responsible for strategic issues relating to key clients and, on the other hand, will devote himself as an entrepreneur to building up his newly founded running shoe brand "On".
As of September 1, Béatrice Fink will take over the position of Chief Strategy Officer with a seat on the Executive Board and the management of Y&R Consulting. Beatrice Fink was Head of Strategic Development and a member of the Executive Board at Helsana from 2003 to 2010. Prior to that, she worked for seven years as a Senior Manager at Andersen Business Consulting. Thanks to her many years of experience on the consulting and client side, she will work with the existing team to drive forward the expansion and realignment of Y&R Consulting.
Chief Strategy Officer Caspar Coppetti will join the Board of Directors of Advico Young&Rubicam at the end of the year. On the one hand, he will be responsible for strategic issues relating to key clients and, on the other hand, will devote himself as an entrepreneur to building up his newly founded running shoe brand "On".
As of September 1, Béatrice Fink will take over the position of Chief Strategy Officer with a seat on the Executive Board and the management of Y&R Consulting. Beatrice Fink was Head of Strategic Development and a member of the Executive Board at Helsana from 2003 to 2010. Prior to that, she worked for seven years as a Senior Manager at Andersen Business Consulting. Thanks to her many years of experience on the consulting and client side, she will work with the existing team to drive forward the expansion and realignment of Y&R Consulting.
Béatrice Fink.
