Vizner Borel wins pitch for Weleda account
In a multi-stage competitive pitch, Vizner Borel secured the communications account for health products manufacturer Weleda. Weleda’s head of marketing, Elena Zavatta, was quoted as saying that Vizner Borel had a very good understanding of the brand.
A new client: After a multi-stage competitive presentation, Vizner Borel prevailed against two competitors and secured the communications mandate from health product manufacturer Weleda. Vizner Borel understood the brand very well and presented a strategy and implementation that was in line with Weleda's philosophy, said Weleda marketing manager Elena Zavatta in a press release issued by the Zurich-based agency on Monday.
The first works are to be shown as early as spring 2009. Weleda has awarded the media budget to M&M Media.
The first works are to be shown as early as spring 2009. Weleda has awarded the media budget to M&M Media.
