Influencer marketing agency Go Mood launches in Zurich
Great influencer marketing is both creative and methodical: the focus of the newly founded startup Go Mood GmbH is inspirational and strategic influencer marketing for Switzerland.
The Go-Mood trio: Andrea Iltgen, Strategic Business Development & Board Member, Managing Director Sandro Gerussi and Simon Künzler, Strategic Business Development & Board Member (l.t.r.)
Influencer marketing is experiencing increasing popularity in marketing practice - also in Switzerland. In the next few years, companies and brands will spend between CHF 40 and 50 million on influencer marketing in Switzerland.
Individuals and communities are receiving more and more attention and, along with it, journalistic influence. "Opinion leaders such as bloggers, journalists, experts, influencers, creators and communities are now part of every communication and marketing mix," explains industry expert Sandro Gerussi.
Behind this rise is a tectonic shift in media consumption and the growing need in society for financial and creative independence. The latter is confirmed by the fast-growing global freelance economy.
This social change prompted Sandro Gerussi to found the agency Go Mood Ltd. to build a value-generating bridge between brand and influencer. The Zurich-based agency specializes in strategic and creative influencer marketing in Switzerland. Regional and national consumer brands are to be supported in developing their influencer marketing into an efficient and scalable marketing channel. Brands such as HelloFresh and Local Water 37 are among Go Mood's clients.
Companies working with Go Mood receive a solution of data-driven technology and access to its active network of influencers, bloggers, opinion leaders and communities drawn from the major social media platforms Instagram, YouTube, Facebook, blogs, LinkedIn, Pinterest, Twitch, TikTok and podcasts. The agency has a special focus on the food, health, sustainability, sports, beauty, gaming and travel sectors.
"The professionalization of influencer marketing is very important to me personally, which is why we have entered into a cooperation with the Swiss Marketing Academy to jointly drive this development forward," says Go-Mood founder Sandro Gerussi.
