Advico Y&R: Oversized for Actilife foods
Advico Young&Rubicam has designed ads featuring XXL-sized food items for the Migros brand Actilife. The campaign is intended to show consumers how helpful Actilife can be in maintaining a balanced diet.
The posters show an XXL milk glass, an oversized wholemeal bread and a huge piece of salmon. The oversized foods are intended to make it clear that you need to eat a large amount of certain foods in order to provide your body with the recommended minimum amounts of calcium, fiber or omega-3 fatty acids.
The advertisements can be seen in various print media. The brochure is enclosed with the Migros magazine and displayed in various Migros branches.
The advertisements can be seen in various print media. The brochure is enclosed with the Migros magazine and displayed in various Migros branches.
Responsible at Migros Genossenschafts-Bund: Désirée Strassmann(Marketing Communication), Nicole Rogenmoser (Project Manager Actilife). Responsible at Advico Young&Rubicam: Markus Gut (CCO, overall responsibility), Dominik Oberwiler (AD), Annik Weber (graphics), Sven Rufer, Mathias Zimmermann (text), Edi Walker, Pascal Trütsch (consulting), photography and image processing: Andrea Vedovo
