Metzger Rottmann Bürge: new communication appearance for Engelberg-Titlis
The Zurich agency Metzger Rottmann Bürge has implemented the new communication presence for the tourism destination Engelberg-Titlis under the claim "This is it.
In recent years, Engelberg has made a name for itself far beyond the country's borders as Switzerland's freeride Eldorado. Unfortunately, only a few Swiss know that Engelberg is the perfect place for many other alpine experiences.
With a communicative reorientation and a multi-year campaign, the image of Engelberg is to be sharpened and Swiss guests are to be inspired by the variety of offers in the valley: Anyone looking for the feeling of the perfect moment in the mountains will be happy in Engelberg. This is what mountain-loving Swiss people long for. That's why Engelberg is saying from this winter: "This is it."
The umbrella campaign developed by MRB captures precisely such moments as key visuals and moving images. Moments of alpine elation that make the viewer long for such moments of happiness.
During the launch phase in winter 2020/2021, "This is it" will be made tangible and established as a trenchant attitude to life for Engelberg. The winter campaign, which was launched in December 2020, includes posters and megaposters, advertisements and social media as well as a small collection of clothing. The second phase of the campaign begins with the 2021 summer season and will continue with "This is it".
Responsible at Engelberg-Titlis Tourism: Andres Lietha (Director), André Wolfensberger (Head of Marketing & Communication). Responsible at Bergbahnen Engelberg - Trübsee - Titlis: Urs Egli (Head of Marketing), Barbara Mathis (Marketing). Responsible at Metzger Rottmann Bürge: Christoph Bürge (strategy), Cyrill Wirz, Frederick Rossmann, Michael Rottmann, Oliver Spalt and Veronica Futterknecht (creation), Dave Guntern (image processing), Silvan Metzger and Bettina Righetto (consulting); Henrik Andersson (moving image), Oskar Enander (photography).
