Agence Trio puts the customer at the center for BDG
The Lausanne-based agency Agence Trio has developed a campaign for Banque de Dépôts et de Gestion (BDG) designed to illustrate the bank's steadfastness and composure in the face of the financial crisis
The Lausanne agency Agence Trio has designed a campaign for Banque de Dépôts et de Gestion BDG to illustrate the bank's steadfastness and composure in the face of the financial crisis. The print campaign aims to secure the trust of its customers through efficient communication. In line with BDG's long-standing motto "A bank on a human scale", the text advertisements are accompanied by the slogan: "Because you are our topicality".
The concept is a dialog between BDG and its customers, which focuses attention on the customer. The campaign should stand for the quality of the customer relationship, characterized more by content than form.
From December to February, text advertisements appear in the daily press and in various magazines.
Responsible at Agence Trio: Amélie Kittel (customer service), Sabine Dufaux (media planning), Aline Di Silvestro (concept/text), Jérôme Bardin (graphics). Responsible at BDG: Vincent Hort.
The concept is a dialog between BDG and its customers, which focuses attention on the customer. The campaign should stand for the quality of the customer relationship, characterized more by content than form.
From December to February, text advertisements appear in the daily press and in various magazines.
Responsible at Agence Trio: Amélie Kittel (customer service), Sabine Dufaux (media planning), Aline Di Silvestro (concept/text), Jérôme Bardin (graphics). Responsible at BDG: Vincent Hort.
