Rigi Cola wants to expand
The Swiss cola brand Rigi Cola plans to expand from the Rigi to the rest of Switzerland. This is reported by the Handelszeitung in its latest issue.
Although the drink has been around for six years, it was previously only available by the glass at the Edelweiss herbal hotel on the Rigi Staffelhöhe. Now hotel director Gregor Vörös is planning to expand into the lowlands and has recently applied for trademark protection to do so, according to reports. "The plan is to soon make Rigi Cola accessible in bottled form as well. Not only on the Rigi, but throughout the country," Vorös told the Handelszeitung. Eight herbs make up the drink. Seven of them are secret. Vörös reveals the eighth ingredient that gives the Swissness drink its distinctive top note: "It's French mountain rue." And, "The cola herb should be harvested in mid-July, after which we can start expanding in August."
