Valais/Wallis Promotion launches digital marketplace
Guests can now book their entire stay in Valais from start to finish on a single online platform. To make this possible, Destination Valais/Wallis Promotion relies on Alturo’s Destination OS.
With Alturo's Destination OS, the wide range of offers will be marketed centrally in a new marketplace, thereby driving forward the digitalization of the entire region, as detailed in a press release. Everything - from accommodation, ski passes, sports equipment rental and snow sports schools to activities and experiences such as wine tastings - can now be booked on Valais.ch.
"The centralization of the tourism e-commerce platform with Alturos Destinations creates synergy effects for all participating tourism destinations throughout the canton," explains Gilberto Loacker, Chairman of the Board of Directors of Alturos Destinations. "This also allows smaller destinations to sell their offers online more quickly."
Valais is thus the first Swiss region to consistently take the step from promotion to commercialization, writes Valais/Wallis Promotion in a press release. Another first is the collaboration between several Valais destinations and companies to promote their products internationally under the Valais brand. Valais/Wallis Promotion intends to work even more closely with these partners from 2021 in order to position and promote the Valais brand internationally. "Our aim is to attract new customers to Valais. We want to unite the tourism and economic players in Valais behind this common vision in order to market Valais together internationally and via the digital marketplace," explains Damian Constantin, Director of the marketing organization. The platforms currently used by the partners will be coordinated and united at cantonal level in order to reduce the operating costs for each of them.
Focus on customers who know little or nothing about Valais
According to Valais/Wallis Promotion, initial results show that the platform meets a real customer need. The main target group is Swiss people who do not live in Valais, who mainly book their vacations online, who know little or nothing about the region and who are planning a stay in Switzerland in the next twelve months.
Through market research, Valais/Wallis Promotion identified a potential 1.5 million people who meet these criteria. The study also provided valuable information on the favorite activities, media consumption and socio-demographic data of potential customers in order to address them in a targeted and efficient manner. The digital platform encourages this new clientele to discover Valais, its diverse destinations, products and experiences.
